{"id":623951,"date":"2026-08-04T10:00:10","date_gmt":"2026-08-04T08:00:10","guid":{"rendered":"https:\/\/sscnapoli.it\/?p=623951"},"modified":"2026-08-04T10:42:02","modified_gmt":"2026-08-04T08:42:02","slug":"ssc-napoli-and-ea7-present-the-2026-27-third-shirt-tutto-il-rosso-di-napoli","status":"publish","type":"post","link":"https:\/\/sscnapoli.it\/en\/ssc-napoli-and-ea7-present-the-2026-27-third-shirt-tutto-il-rosso-di-napoli\/","title":{"rendered":"SSC Napoli And EA7 present the 2026\/27 Third Shirt: Tutto il rosso di Napoli"},"content":{"rendered":"\n<p><strong>SSC Napoli<\/strong> unveils <strong>\u201cTutto il Rosso di Napoli\u201d<\/strong> (Naples in All Its Red), the club\u2019s new third shirt for the 2026\/27 season, made in collaboration with <strong>EA7<\/strong>.<\/p>\n\n\n\n<div style=\"position:relative;width:100%;padding-top:56.25%;overflow:hidden;\"> <iframe src=\"https:\/\/www.youtube.com\/embed\/kTUKd-5WGe8?si=iId3fiz-Nr11xIbv\" title=\"YouTube video player\" loading=\"lazy\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen style=\"position:absolute;inset:0;width:100%;height:100%;border:0;\"> <\/iframe> <\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>In the year of the <strong>Centenary<\/strong>, which coincides with the 40<sup>th<\/sup> anniversary of Napoli\u2019s first Scudetto win in the <strong>1986\/87 <\/strong>season, the club has chosen to bring back an iconic jersey linked to one of the most unforgettable chapters in SSC Napoli history.<\/p>\n\n\n\n<p>However, the colour red is not just about memories. It is about a feeling that belongs to the people and only then to the team. It\u2019s the symbol of greatness, something that continues to grow every day in the neighbourhoods, homes and voices of the people of Naples, <em>\u201cin a loving embrace between the blue sea and the warmth of a fiery peak.\u201d<\/em> While contemporary football creates increasingly flashy displays, Napoli tells the story of its roots and charts a course that remains unique and always unconventional.<\/p>\n\n\n\n<p>The launch campaign, made in collaboration with PURO, produced by Luca Gardella and directed by Gabriele Savino, interprets the concept of <strong>Napoli Momentum<\/strong> through a language that combines the signature styles of videoclips and of documentaries. It is an authentic story that captures the human spirit and the deep roots of a city where football preserves a strong bond with everything that makes the people of this city feel like the \u201ctrue protagonists of this life.\u201d\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<em>\u00a0\u00a0\u00a0 <\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_6386-scaled.jpg\" alt=\"\" class=\"wp-image-623937\"\/ loading=\"lazy\" srcset=\"https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_6386-scaled.jpg 2048w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_6386-240x300.jpg 240w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_6386-819x1024.jpg 819w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_6386-768x960.jpg 768w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_6386-1229x1536.jpg 1229w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_6386-1638x2048.jpg 1638w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_6386-1200x1500.jpg 1200w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_6386-800x1000.jpg 800w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50px\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5115.jpg\" alt=\"\" class=\"wp-image-623940\"\/ loading=\"lazy\" srcset=\"https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5115.jpg 1200w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5115-240x300.jpg 240w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5115-819x1024.jpg 819w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5115-768x960.jpg 768w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5115-800x1000.jpg 800w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p>The 2026\/27 Third Match Shirt features a <strong>deep red<\/strong> background, enriched with details that give a contemporary twist to the club\u2019s historic shirts. The ribbed collar and sleeve cuffs feature white and light blue striped inserts, while the contrasting side bar tacks enhance the side slits and the slightly rounded bottom hem.<\/p>\n\n\n\n<p>The SSC Napoli and EA7 logos are displayed in an <strong>inverted position<\/strong>, as a tribute to Napoli\u2019s shirts of the past. The inner collar features the \u201cceNto\u201d logo, an exclusive detail dedicated to the club\u2019s centenary, while the word \u201cPartenopei\u201d on the back of the neck celebrates the roots and pride of an entire city.<\/p>\n\n\n\n<p>What is new this season is the NFC technology that has been integrated in the \u201cAuthentic\u201d patch, which gives access to exclusive content dedicated to the SSC Napoli world.<\/p>\n\n\n\n<p>The shirt\u2019s technical structure is designed to guarantee high performance levels and the utmost comfort. The fabric emulates traditional knitting patterns, while the extremely light, elastic mesh in the back and in the inserts under the sleeves ensures breathability and freedom of movement. Its Regular Fit guarantees the right balance between comfort and performance.<\/p>\n\n\n\n<p><em>The 2026\/27 Third Shirt is available starting Tuesday in the official SSC Napoli stores, in the club\u2019s official online store and authorised points of sale.<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_9019-scaled.jpg\" alt=\"\" class=\"wp-image-623943\"\/ loading=\"lazy\" srcset=\"https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_9019-scaled.jpg 2048w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_9019-240x300.jpg 240w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_9019-819x1024.jpg 819w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_9019-768x960.jpg 768w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_9019-1229x1536.jpg 1229w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_9019-1638x2048.jpg 1638w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_9019-1200x1500.jpg 1200w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_9019-800x1000.jpg 800w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50px\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5167-scaled.jpg\" alt=\"\" class=\"wp-image-623946\"\/ loading=\"lazy\" srcset=\"https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5167-scaled.jpg 2048w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5167-240x300.jpg 240w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5167-819x1024.jpg 819w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5167-768x960.jpg 768w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5167-1229x1536.jpg 1229w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5167-1638x2048.jpg 1638w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5167-1200x1500.jpg 1200w, https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/GC2_5167-800x1000.jpg 800w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SSC Napoli unveils \u201cTutto il Rosso di Napoli\u201d (Naples in All Its Red), the club\u2019s new third shirt for the 2026\/27 season, made in collaboration with EA7. In the year of the Centenary, which coincides with the 40th anniversary of Napoli\u2019s first Scudetto win in the 1986\/87 season, the club has chosen to bring back [&hellip;]<\/p>\n","protected":false},"author":340268,"featured_media":623932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-623951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"nebula-entry","9":"date-day-tuesday","10":"date-ymd-2026-08-04","11":"date-month-august","12":"cat-id-19","13":"author-id-340268","14":"multi-author","15":"has-featured-image"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SSC Napoli And EA7 present the 2026\/27 Third Shirt: Tutto il rosso di Napoli - SSC Napoli<\/title>\n<meta name=\"description\" content=\"SSC Napoli unveils \u201cTutto il Rosso di Napoli\u201d (Naples in All Its Red), the club\u2019s new third shirt for the 2026\/27 season, made in collaboration with EA7.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sscnapoli.it\/en\/ssc-napoli-and-ea7-present-the-2026-27-third-shirt-tutto-il-rosso-di-napoli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SSC Napoli And EA7 present the 2026\/27 Third Shirt: Tutto il rosso di Napoli - SSC Napoli\" \/>\n<meta property=\"og:description\" content=\"SSC Napoli unveils \u201cTutto il Rosso di Napoli\u201d (Naples in All Its Red), the club\u2019s new third shirt for the 2026\/27 season, made in collaboration with EA7. In the year of the Centenary, which coincides with the 40th anniversary of Napoli\u2019s first Scudetto win in the 1986\/87 season, the club has chosen to bring back [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sscnapoli.it\/en\/ssc-napoli-and-ea7-present-the-2026-27-third-shirt-tutto-il-rosso-di-napoli\/\" \/>\n<meta property=\"og:site_name\" content=\"SSC Napoli\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SSCNapoli\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-04T08:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-04T08:42:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/desktop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1490\" \/>\n\t<meta property=\"og:image:height\" content=\"940\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mirko Calemme\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SSCNapoli\" \/>\n<meta name=\"twitter:site\" content=\"@SSCNapoli\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mirko Calemme\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sscnapoli.it\\\/en\\\/ssc-napoli-and-ea7-present-the-2026-27-third-shirt-tutto-il-rosso-di-napoli\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sscnapoli.it\\\/en\\\/ssc-napoli-and-ea7-present-the-2026-27-third-shirt-tutto-il-rosso-di-napoli\\\/\"},\"author\":{\"name\":\"Mirko Calemme\",\"@id\":\"https:\\\/\\\/sscnapoli.it\\\/en\\\/#\\\/schema\\\/person\\\/a2c178eafae717ed08b6803e8560560c\"},\"headline\":\"SSC Napoli And EA7 present the 2026\\\/27 Third Shirt: Tutto il rosso di Napoli\",\"datePublished\":\"2026-08-04T08:00:10+00:00\",\"dateModified\":\"2026-08-04T08:42:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sscnapoli.it\\\/en\\\/ssc-napoli-and-ea7-present-the-2026-27-third-shirt-tutto-il-rosso-di-napoli\\\/\"},\"wordCount\":465,\"image\":{\"@id\":\"https:\\\/\\\/sscnapoli.it\\\/en\\\/ssc-napoli-and-ea7-present-the-2026-27-third-shirt-tutto-il-rosso-di-napoli\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.sscnapoli.it\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/desktop.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sscnapoli.it\\\/en\\\/ssc-napoli-and-ea7-present-the-2026-27-third-shirt-tutto-il-rosso-di-napoli\\\/\",\"url\":\"https:\\\/\\\/sscnapoli.it\\\/en\\\/ssc-napoli-and-ea7-present-the-2026-27-third-shirt-tutto-il-rosso-di-napoli\\\/\",\"name\":\"SSC Napoli And EA7 present the 2026\\\/27 Third Shirt: Tutto il rosso di Napoli - 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