{"id":628101,"date":"2026-08-26T11:58:09","date_gmt":"2026-08-26T09:58:09","guid":{"rendered":"https:\/\/sscnapoli.it\/heineken-diventa-official-beer-partner-di-ssc-napoli\/"},"modified":"2026-08-26T13:56:17","modified_gmt":"2026-08-26T11:56:17","slug":"heineken-diventa-official-beer-partner-di-ssc-napoli","status":"publish","type":"post","link":"https:\/\/sscnapoli.it\/en\/heineken-diventa-official-beer-partner-di-ssc-napoli\/","title":{"rendered":"Heineken\u00ae becomes SSC Napoli\u2019s Official Beer Partner"},"content":{"rendered":"\n<p><strong>SSC Napoli<\/strong> and <strong>Heineken\u00ae <\/strong>have announced that they have renewed their partnership, which began last season. The brand will be the club\u2019s <strong>Official Beer Partner<\/strong> for the <strong>2026\/27 season<\/strong>, thereby opening a new chapter that will bring Heineken\u00ae to the heart of Napoli\u2019s matchdays.<\/p>\n\n\n\n<p>As a long-standing key actor on the international sports scene, Heineken\u00ae has developed a <strong>strong bond with the football world<\/strong>, interpreting <strong>fans\u2019 passion<\/strong> as a powerful universal language that can <strong>create new ties and bring people together<\/strong>. Its vision begins from a simple and powerful idea: when a passion is shared, it becomes an opportunity to meet, connect and experience more intense emotions together.<\/p>\n\n\n\n<p>With this in mind, the partnership goes beyond just supporting the team: <strong>SSC Napoli and Heineken\u00ae will accompany the public before, during and after each match. <\/strong>Their goal is to create experiences that bring fans together and enhances the sense of community that makes football a universal language. In line with the global platform <strong>Fans have more friends<\/strong>, Heineken\u00ae brings a fan experience model to the Stadio Diego Armando Maradona that is designed to turn matchdays into moments of sharing and meeting new people.<\/p>\n\n\n\n<p>This collaboration also features a dialogue with one of the most recognisable and passionate fanbases in the world: a community that experiences football as a collective ritual that brings together different generations, cultures and stories. The contract renewal thus strengthens the pioneer role of Heineken\u00ae as a brand that can effectively support sports passions and turn them into occasions to build authentic relationships.<\/p>\n\n\n\n<p>The <strong>Stadio Diego Armando Maradona<\/strong> will be the heart of the collaboration: there, Heineken\u00ae will accompany Napoli fans throughout the entire season. The brand\u2019s products will be available at the bars and refreshment points in the facility, while the confirmed <strong>Heineken\u00ae Lounge in Tribuna Posillipo <\/strong>will offer the partner\u2019s guests a welcoming, exclusive hospitality area where they can experience the match and share the same passion.<\/p>\n\n\n\n<p>The story of the match will go on also after the final whistle. After the great feedback received on our dedicated <strong>post-match events<\/strong> in the 2025\/26 season, against <strong>Milan, Juventus and Inter<\/strong>, this season there will be four of these events, as <strong>there will also be one in the game against Roma<\/strong>. Each evening will feature entertainment, DJ set, prizes created by SSC Napoli and Heineken\u00aeand new activities, in a new, distinctive format on which to <strong>share the emotions of the game<\/strong>.<\/p>\n\n\n\n<p><strong>Tommaso Bianchini, General Manager \u2013 Business Area of SSC Napoli: \u201c<\/strong>This contract renewal with Heineken\u00ae is the natural continuation of a journey that began last season, based on the shared commitment to offering increasingly engaging experiences to our guests and our fans. Following the excellent feedback on our post-match events, we will further enhance our activity programme, in a season of extraordinary value, such as our centenary season.\u201d<\/p>\n\n\n\n<p><strong>Michela Filippi, Marketing Director of HEINEKEN Italy<\/strong>: \u201cTo Heineken<em>\u00ae<\/em>, the renewal of our partnership with SSC Napoli is a crucial element to enhance our connection with the sports world, an industry with which the brand has always had a strong bond. We believe that football has the extraordinary power of creating authentic connections and that the passion of fans is one of the most effective and direct tools to bring people together. Together with SSC Napoli, we want to continue enhancing this energy, as we create memorable experiences that allow fans to meet, get to know each other and share emotions, as they discover that they are all part of the same story.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SSC Napoli and Heineken\u00ae have announced that they have renewed their partnership, which began last season. The brand will be the club\u2019s Official Beer Partner for the 2026\/27 season, thereby opening a new chapter that will bring Heineken\u00ae to the heart of Napoli\u2019s matchdays. As a long-standing key actor on the international sports scene, Heineken\u00ae [&hellip;]<\/p>\n","protected":false},"author":114784,"featured_media":628074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-628101","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"nebula-entry","9":"date-day-wednesday","10":"date-ymd-2026-08-26","11":"date-month-august","12":"cat-id-19","13":"author-id-114784","14":"multi-author","15":"has-featured-image"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken\u00ae becomes SSC Napoli\u2019s Official Beer Partner - SSC Napoli<\/title>\n<meta name=\"description\" content=\"SSC Napoli and Heineken\u00ae have announced that they have renewed their partnership, which began last season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sscnapoli.it\/en\/heineken-diventa-official-beer-partner-di-ssc-napoli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken\u00ae becomes SSC Napoli\u2019s Official Beer Partner - SSC Napoli\" \/>\n<meta property=\"og:description\" content=\"SSC Napoli and Heineken\u00ae have announced that they have renewed their partnership, which began last season. The brand will be the club\u2019s Official Beer Partner for the 2026\/27 season, thereby opening a new chapter that will bring Heineken\u00ae to the heart of Napoli\u2019s matchdays. As a long-standing key actor on the international sports scene, Heineken\u00ae [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sscnapoli.it\/en\/heineken-diventa-official-beer-partner-di-ssc-napoli\/\" \/>\n<meta property=\"og:site_name\" content=\"SSC Napoli\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SSCNapoli\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-26T09:58:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-26T11:56:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.sscnapoli.it\/wp-content\/uploads\/2026\/08\/heineken-1024x668.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matteo Cappiello\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SSCNapoli\" \/>\n<meta name=\"twitter:site\" content=\"@SSCNapoli\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matteo Cappiello\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sscnapoli.it\\\/en\\\/heineken-diventa-official-beer-partner-di-ssc-napoli\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sscnapoli.it\\\/en\\\/heineken-diventa-official-beer-partner-di-ssc-napoli\\\/\"},\"author\":{\"name\":\"Matteo Cappiello\",\"@id\":\"https:\\\/\\\/sscnapoli.it\\\/en\\\/#\\\/schema\\\/person\\\/12f49c24aab251bf96005baf6bb0e2df\"},\"headline\":\"Heineken\u00ae becomes SSC Napoli\u2019s Official Beer Partner\",\"datePublished\":\"2026-08-26T09:58:09+00:00\",\"dateModified\":\"2026-08-26T11:56:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sscnapoli.it\\\/en\\\/heineken-diventa-official-beer-partner-di-ssc-napoli\\\/\"},\"wordCount\":594,\"image\":{\"@id\":\"https:\\\/\\\/sscnapoli.it\\\/en\\\/heineken-diventa-official-beer-partner-di-ssc-napoli\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.sscnapoli.it\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/heineken.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sscnapoli.it\\\/en\\\/heineken-diventa-official-beer-partner-di-ssc-napoli\\\/\",\"url\":\"https:\\\/\\\/sscnapoli.it\\\/en\\\/heineken-diventa-official-beer-partner-di-ssc-napoli\\\/\",\"name\":\"Heineken\u00ae becomes SSC Napoli\u2019s Official Beer Partner - 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