S.S.C. Napoli S.p.A., simply known as Napoli, has always been one of the most-beloved soccer teams in Italy. As a matter of fact, several market surveys have shown that Napoli fans are among the top four in Italy in terms of numbers and the enthusiasm in supporting the team.
In over eighty years of history, Napoli has won plenty of national and international honours, including 3 Scudetti (Serie A championships) - 6 Italian Cups - 2 Italian Super Cup - 1 UEFA Cup, etc.
The new Napoli, now owned by Aurelio De Laurentiis, is a company with modern and ambitious goals. In just three years it reasserted its sporting credentials by regaining its classification in the Italian Serie A and is now raising its sights to an international audience more suited to its size and geographical reach.
Napoli is also pressing ahead with plans to evolve into a diversified entertainment business, offering its fans and partners more than just a football game by adding high quality shows and entertainment to its sporting events.
From a corporate standpoint, its mission is to consolidate international partnerships by creating brand equity, that is, increasing the perceived value of the brand by promoting its notoriety, loyalty, and differentiation in the reference market.
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