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SSC Napoli

Profile

S.S.C. Napoli S.p.A., commonly known as Napoli, is one of the most beloved and widely supported football clubs in Italy. Major market research studies consistently rank the Club among the top four Italian football clubs in terms of fan base size, highlighting the extraordinary passion and strong sense of belonging that characterise Napoli supporters.

These strong local roots are complemented by an international following, driven by the passion of supporters around the world. Neapolitans living abroad and their descendants represent an important part of this community, with whom the Club aims to strengthen its relationship through content, products and initiatives that celebrate their identity and sense of belonging.

Founded on 1 August 1926, Napoli celebrated its Centenary in 2026, marking a century of achievements and a deep-rooted connection with the city. The Club’s honours include 4 Serie A titles, 6 Coppa Italia titles, 1 UEFA Cup and 3 Italian Super Cups, the most recent of which was won in December 2025. Its history has been shaped by the unforgettable era of Diego Armando Maradona, who inspired Napoli to their first two Serie A titles in 1987 and 1990 and UEFA Cup glory in 1989, and further enriched by more recent successes, including the Serie A titles won in the 2022/23 and 2024/25 seasons.

Since the arrival of President Aurelio De Laurentiis in 2004, SSC Napoli has undergone a profound transformation, establishing itself as a modern and ambitious organisation. Following their return to Serie A in 2007, the Club progressively re-established itself among Italy’s leading teams, qualifying for European competitions in 14 consecutive seasons. Under De Laurentiis’ leadership, Napoli have won 2 Serie A titles, 3 Coppa Italia titles and 2 Italian Super Cups, reaffirming their position among the leading clubs in Italian and international football.

The mission

Looking ahead, the Club continues to strengthen its international presence, aiming to engage an increasingly global audience that reflects its sporting stature and cultural influence. SSC Napoli is evolving into a diversified entertainment brand, creating new experiences and initiatives for fans and partners beyond the pitch. This vision is built around two guiding statements: “Proud to Be Napoli” and “From Napoli to the World”. The strategy aligns the Club’s sporting growth with the broader cultural and tourism renaissance of the city of Naples, which in recent years has become one of Europe’s most sought-after destinations.

From a corporate perspective, SSC Napoli’s mission is to strengthen its global partnerships and enhance brand equity by increasing international recognition, fostering fan loyalty and establishing a distinctive identity within the global sports landscape.