SSC Napoli and Coca-Cola have presented the Coca-Cola™ SSC Napoli Limited Edition, an exclusive collection of eight celebratory cans dedicated to the club’s Centenary. Available throughout the Campania region in supermarkets, hypermarkets, bars, cafes, restaurants and hotels, this limited edition pays tribute to the one hundred years of Napoli history and the bond between the team, the city and Napoli fans.
The initiative is another important step in the partnership between SSC Napoli and Coca-Cola, the club’s Global Soft Drink Partner and Global Training Kit Partner until the 2027/28 season, through a collection that combines passion for sport and shared moments.
The eight can designs explore the milestones and symbols of SSC Napoli’s history: its Origins, with the year it was founded, 1926, and the “Pe’ cient’anne” claim; the four league titles, each with its own dedicated can; the tribute to Diego Armando Maradona, with his iconic number 10; the Age of Rebirth, along with the words “Forza Napoli Sempre”; and the Centenary, the symbol of a story that continues to bring together new generations of fans.
Alongside the eight cans, two special glass bottles celebrating the anniversary with the graphic dedicated to Diego Armando Maradona and the Centenary will also be distributed across the HoReCa channel.
The limited-edition products will be available on the market until March 2027.
Tommaso Bianchini, Managing Director – Business Area of SSC Napoli: “We are very proud that a brand like Coca-Cola has decided to dedicate an entire collection to our club as we celebrate the centenary. The eight celebratory cans tell the story of Napoli through its symbols and milestones, offering fans a memory to share and cherish.
“It’s a project that further enhances our partnership and celebrates the bond between the club, the city and its people, as part of the series of events celebrating the centenary, which began on 1 August and will continue with other special initiatives throughout the season.”
Paola Donelli, Marketing Director of Coca-Cola Italia: “The greatest passions are those that become part of people’s lives, accompanying them over the years and creating intergenerational bonds. This is exactly what we decided to celebrate with our Coca-Cola™ SSC Napoli Edition, a community of people who all belong to a shared story and continue to write new chapters every day.
“To us, this collection is a tangible way to renew the bond with the Campania region and pay tribute to one of the most passionate fanbases in the world, turning one hundred years of emotions into something to remember, share and collect.”
