SSC Napoli takes a significant step forward in innovation and fan engagement with the launch of the Napoli Immersive Experience, the first immersive experience ever created by a football club in Italy. The experience will take place inside the new official store of SSC Napoli, located in Piazza San Domenico, right in the heart of Naples
This initiative reinforces the club’s commitment to digital transformation and its mission to offer thrilling, accessible experiences for all ages, creating new ways for fans to experience Napoli beyond matchdays.
Powered by the cutting-edge LTVR (Live & Time Virtual Reality) technology, visitors will be able to virtually fly through iconic areas of the club, become avatars of their favourite players, and explore the history and identity of SSC Napoli through emotional and interactive content.
The experience is shared and dynamic, allowing multiple participants to interact in real time, a new and engaging way to share the Azzurri passion with families, tourists, and fans of all generations.
The Napoli Immersive Experience will be seamlessly integrated into the store visit, enriching it with a unique digital and immersive layer.
The project is developed in collaboration with Bstadium, an international company specialising in innovative fan engagement experiences, already partnering with top clubs such as Real Madrid, Manchester City, Benfica, and Atlético de Madrid.
