May 9, 2025 - SSC Napoli and BPER Banca have announced that they have signed a new partnership agreement, valid from now to the end of the 2026-2027 season. Thanks to the agreement, BPER will offer Napoli fans an innovative range of tailor-made banking services to meet their needs, which will be at the centre of all the marketing initiatives that the two brands will be activating over the coming months.
Thanks to this agreement, BPER Banca will be launching an exclusive line of payment cards dedicated to the club, designed to offer fans not only payment instruments, but also access to unique experiences and privileges, all integrated into a digital ecosystem that is dedicated and connected to the club’s digital world. The project combines innovation, passion and financial services, thus creating an experience that goes beyond going to the stadium and accompanies fans in their everyday lives.
The agreement also includes the presence of the BPER brand during all the matches at the Stadio Maradona, on the pitchside LED screens, on the interview backdrops and all the club’s online and offline communication channels.
“This partnership is an opportunity for BPER Banca to build something new and important – an experience that can combine the values of Napoli with banking innovation, thus creating offers that can accompany people in their everyday lives with exclusive, unique services,” said Stefano Vittorio Kuhn, BPER Banca’s Chief Retail and Commercial Banking Officer. “Our commitment is to prioritise the needs and passions of our customers, turning the bond with the club into a new relationship and new value.”
“We are very satisfied to announce this agreement between two leaders in their respective fields,” said Tommaso Bianchini, SSC Napoli’s Chief Revenue Officer. “The club is entering a new business development phase, in which innovation will be at the heart of all our new marketing initiatives. Over the coming months, we will be launching the new BPER payment cards, which will be connected to our new Membership platform, thus increasingly connecting our fans with the club’s exclusive experiences. Our goal has always been to put our fans at the centre of Napoli’s brand development strategy, both in Italy and in the rest of the world.”
