The Coca-Cola logo will feature on the training kit and the warm-up collection for the first team and Primavera side next season
Naples, 8 July 2024 – SSC Napoli and Coca-Cola are strengthening their connection further by announcing a new partnership that is set to kick off in the 2024/25 season.
The company, which has been present in Italy since 1927 and has been a global partner of Napoli since 2022, is now taking on the role of Global Training Kit Partner, and will feature its iconic logo on the gear used by the first team and the Primavera side in training sessions and ahead of all competitive fixtures.
This collaboration is the embodiment of a major evolution in the relationship between the two brands and is the latest stage in the club’s journey with Coca-Cola, which has a longstanding history of supporting sport, bringing people together and being part of memorable social moments underpinned by shared passion.
In this regard, many activations have been rolled out in Naples and at the Stadio Diego Armando Maradona, from pre-match shows to sets by renowned DJs ahead of each match. Naples is a city that Coca-Cola has a deep connection with, not only because Fanta, which went on to become an internationally known beverage, was born there in 1955, but also because Coca-Cola HBC Italia’s production facility has been in Marcianise, in the province of Caserta, since 1974.
The Coca-Cola brand is therefore enhancing the club’s training attire, which is made up of T-shirts, sleeveless tops, training tops and windbreakers. These garments feature a digital camouflage print and the same 3D club logo that is used for match jerseys.
The Training Kit will go on sale at the official online store at 19:26 today.
“We are proud to have extended our agreement with Coca-Cola to include our training kit and entire warm-up collection,” explained Tommaso Bianchini, SSC Napoli’s Chief Revenue Officer. “This partnership confirms the global value of our brand and brings together fashion and entertainment through a passion for football. Today marks the start of a unique synergy between a globally loved brand and Napoli, which is aiming to establish a new notion of sporting fashion and entertainment for our fan base.”
“We are thrilled to live this new chapter with SSC Napoli,” revealed Phillipine Mtikitiki, Vice President and General Manager of The Coca-Cola Company for Italy and Albania. “As Coca-Cola, we want to share the magic of football with fans through unique experiences at the stadium and accompanying them when they watch matches at home with a pizza and a Coke”
