Naples, 13 July 2025 – SSC Napoli and Coca-Cola are pleased to announce the extension of their partnership through to the 2027/28 season.
A year on from the initial announcement, Coca-Cola has renewed its role as SSC Napoli’s Global Training Kit Partner until the end of the 2027/28 season.
The collaboration, which began in 2022 when the soft drinks manufacturer became a Global Partner of the club, will see the unmistakeable Coca-Cola logo feature on the training kit and warm-up collection worn by the first team and Primavera team in training sessions and before all competitive matches.
The union between SSC Napoli and Coca-Cola, a brand that has been present in Italy since 1927, has been consolidated over the years. It is a natural bond, based on the shared desire to bring people together in the name of passion and conviviality, evidenced on a daily basis through various activities promoted in the city of Naples and at every match played at the Stadio Diego Armando Maradona. The pre-match shows, with the Fan Cam and DJ sets by some of the biggest names on the Italian music scene, have become a regular feature and are much loved by Napoli fans.
After the huge success of last season, the iconic Coca-Cola logo will once again adorn SSC Napoli’s training gear. This year it is inspired by the ‘Cyborg’ universe and the concept of a bionic man – a celebration of the athlete and technology working in harmony. The result is a futuristic design reminiscent of metal lines and electronic circuits, with contrasting details evoking the enhancement of the human body all over the kit.
"It is a source of great pride for us to renew our agreement with Coca-Cola for another three seasons, using a very powerful tool such as our training and warm-up kit,” said SSC Napoli Chief Revenue Officer Tommaso Bianchini. “This partnership unites Neapolitan fans across the planet thanks to the global renown of an iconic brand like Coca-Cola. It is the start of the second stage of our relationship, which holds many more surprises for our fanbase.”
“We’re really excited about this new chapter of our collaboration with SSC Napoli,” said Paola Donelli, Frontline Activation Marketing Director of Coca-Cola Italia. “For us, it’s about experiencing the magic of football in those special moments with the fans, whether that be by offering engaging experiences at the stadium before kick-off or being by their side while they’re watching a game at home with a pizza and Coca-Cola.”
The new Training Kit will be available online from 19:26 on Sunday 13 July 2025.
