SSC Napoli has announced its new partnership agreement with Dongfeng Motor, which will be the club’s Global Automotive Partner until the end of the 2027/28 season. The company’s brand logo will be displayed on the sleeve of the matchday jersey in all the club’s domestic and international competitions throughout the remainder of the current season.
Dongfeng Motor Corporation is one of the main groups in the automotive industry worldwide, with over 50 years of history and a consolidated presence in over 100 countries around the world. Its headquarters in China and its core business areas are research and development, as well as the production and distribution of commercial and passenger vehicles. It combines its solid industry experience and constant investments in cutting-edge solutions. Throughout its evolution, Dongfeng has built global brand recognition thanks to the quality of its products and a widespread commercial network around the world. In Europe and in the Italian market, Dongfeng Motor Company is present with the brands Dongfeng, MHero and Voyah.
This new partnership with Dongfeng is part of SSC Napoli’s international growth project, in particular in a strategic market such as the Asia-Pacific region, where the club aims at further consolidating its global identity.
Massimiliano Alesi, COO of Dongfeng Motor Italia: “We are proud to launch this partnership with SSC Napoli, a club that embodies passion, ambition and a winning spirit. At a strategic moment of strong growth for Dongfeng Motor in Italy, partnering with a club of excellence with an extraordinary fan base means sharing a vision focused on the future, innovation and the development of talent.”
Tommaso Bianchini, General Manager of SSC Napoli’s Business Area: “Welcoming Dongfeng as a new member of our global partner network is a great source of pride for us. The club considers China a very interesting market, and this agreement will enable us to consolidate a bond with an ever larger and passionate fanbase. Dongfeng is a leading company in the automotive industry and this partnership is further proof of the SSC Napoli brand’s international attractiveness and the soundness of the path undertaken by the club.”
