Partnering with the Azzurri for the forthcoming seasons reinforces EA SPORTS' commitment to bringing football fans closer to the players and clubs they love.
Napoli, 23rd July 2024 – Electronic Arts Inc. (NASDAQ: EA) and SSC Napoli are pleased to announce an exclusive, multi-year partnership that celebrates the bond between one of the most prestigious clubs in Serie A and EA SPORTS FC, who lead the future of sports fandom and entertainment. SSC Napoli will be fully integrated into the world’s game, including FC MOBILE and FC Online, marking EA SPORTS' dedication to providing players with an authentic and comprehensive football experience.
SSC Napoli is known for its incredibly dedicated fan base, made up of millions of men and women willing to go the extra mile for their club. Working with EA SPORTS FC, and under the “For The Club” umbrella, fans will have the chance to show their dedication through a series of activities, proving how far they’d go for their beloved club.
“SSC Napoli are a club with an incredibly strong heritage within Italian and world football and we’re thrilled to welcome them into EA SPORTS FC,” said James Taylor, Director of FC Football Partnerships. “It’s an exciting moment for us, to bring fans closer to the players and club they love, knowing the huge role that football plays in Neapolitan culture.”
The partnership between SSC Napoli and EA SPORTS FC is dynamic, not limited to gaming, but capable of creatively stimulating multiple universes, from lifestyle to street art, to the latest musical trends. To echo this thought of diversity, the voice of the international rap superstar, and SSC Napoli fan Geolier will seal the announcement.
"Napoli is not just a football team: it's a lifestyle, like being Neapolitan. It's a blood bond, something that is dint' 'o core [in the heart]”, comments Geolier. “It's amazing to be able to enjoy this emotion together with EA SPORTS FC, a game that has always entertained me".
"We are excited and very proud to come back to the most iconic video game in the world. The partnership with EA SPORTS is designed to celebrate the love of our fans scattered all over the world for Napoli”, explains Tommaso Bianchini, Chief Revenue Officer of SSC Napoli. “This agreement is based on the blend between fashion and entertainment, two pillars of our marketing strategy, and we are proud to present ourselves again to the millions of EA SPORTS FC users together with our Brand Ambassador Geolier.
Football, video games, music, and fashion are the four fundamental elements for speaking to new generations and making the Napoli brand known even off the field.
We are certain that thanks to this partnership, the Club will further expand our global brand perimeter."
EA SPORTS FC offers unparalleled authenticity, allowing players to control the world’s biggest leagues, clubs, and players with state-of-the-art gameplay and realism. Fans will experience the latest updates across the EA SPORTS FC ecosystem, including FC Mobile and FC Online.
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EA SPORTS FC 25 assets are available for download on the official EA press site at PRESS.EA.COM
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2023, EA posted GAAP net revenue of approximately $7.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news.
EA, EA SPORTS, EA SPORTS FC, Frostbite, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.
