SSC Napoli and Heineken® have announced that they have renewed their partnership, which began last season. The brand will be the club’s Official Beer Partner for the 2026/27 season, thereby opening a new chapter that will bring Heineken® to the heart of Napoli’s matchdays.
As a long-standing key actor on the international sports scene, Heineken® has developed a strong bond with the football world, interpreting fans’ passion as a powerful universal language that can create new ties and bring people together. Its vision begins from a simple and powerful idea: when a passion is shared, it becomes an opportunity to meet, connect and experience more intense emotions together.
With this in mind, the partnership goes beyond just supporting the team: SSC Napoli and Heineken® will accompany the public before, during and after each match. Their goal is to create experiences that bring fans together and enhances the sense of community that makes football a universal language. In line with the global platform Fans have more friends, Heineken® brings a fan experience model to the Stadio Diego Armando Maradona that is designed to turn matchdays into moments of sharing and meeting new people.
This collaboration also features a dialogue with one of the most recognisable and passionate fanbases in the world: a community that experiences football as a collective ritual that brings together different generations, cultures and stories. The contract renewal thus strengthens the pioneer role of Heineken® as a brand that can effectively support sports passions and turn them into occasions to build authentic relationships.
The Stadio Diego Armando Maradona will be the heart of the collaboration: there, Heineken® will accompany Napoli fans throughout the entire season. The brand’s products will be available at the bars and refreshment points in the facility, while the confirmed Heineken® Lounge in Tribuna Posillipo will offer the partner’s guests a welcoming, exclusive hospitality area where they can experience the match and share the same passion.
The story of the match will go on also after the final whistle. After the great feedback received on our dedicated post-match events in the 2025/26 season, against Milan, Juventus and Inter, this season there will be four of these events, as there will also be one in the game against Roma. Each evening will feature entertainment, DJ set, prizes created by SSC Napoli and Heineken®and new activities, in a new, distinctive format on which to share the emotions of the game.
Tommaso Bianchini, General Manager – Business Area of SSC Napoli: “This contract renewal with Heineken® is the natural continuation of a journey that began last season, based on the shared commitment to offering increasingly engaging experiences to our guests and our fans. Following the excellent feedback on our post-match events, we will further enhance our activity programme, in a season of extraordinary value, such as our centenary season.”
Michela Filippi, Marketing Director of HEINEKEN Italy: “To Heineken®, the renewal of our partnership with SSC Napoli is a crucial element to enhance our connection with the sports world, an industry with which the brand has always had a strong bond. We believe that football has the extraordinary power of creating authentic connections and that the passion of fans is one of the most effective and direct tools to bring people together. Together with SSC Napoli, we want to continue enhancing this energy, as we create memorable experiences that allow fans to meet, get to know each other and share emotions, as they discover that they are all part of the same story.”
