- Thanks to the expansion of the partnership, $NAP Fan Token holders will continue to participate in dedicated polls to influence Club decisions and redeem exclusive experiences.
- Currently available in 103 different countries, the $NAP Fan Token will further strengthen Napoli’s connection with an increasingly global fanbase.
- The $NAP Fan Token will become a key component of Napoli’s digital strategy, integrating into the Club’s Membership Program to offer exclusive benefits and foster a unique fan engagement ecosystem.
Naples, 4 December 24: SSC Napoli and Socios.com are proud to announce the expansion of their partnership to deliver more benefits and rewards for the Club's fans through the $NAP Fan Token and more ways for Napoli’s digital communities to access the Fan Token experience.
As a result of the expansion, $NAP Fan Token holders can look forward to more opportunities to take part in Club decisions through Fan Polls and more features to earn points and redeem rewards and experiences.
Fan Tokens are digital utility assets that offer fans an innovative and engaging way to connect with their favorite teams. Through Fan Tokens, fans can take part in club decisions via Fan Polls, access special discounts and promotions, and earn a wide range of rewards for their loyalty, such as autographed official merchandise, match tickets, and unique VIP experiences.
The collaboration between Napoli and Socios.com, which started in 2021, has represented a significant change for the millions of fans of the club, while providing Napoli with a valuable platform to expand its brand globally and generate new revenue streams.
Since the launch of the $NAP Fan Token, in December 2021, more than 120 Fan Polls have been conducted through the Socios.com platform, including a binding survey to decide the song that would be played at the Stadio Diego Maradona to celebrate the team’s goals. In the same period of time, over 800 Fan Token holders have been rewarded for their loyalty with signed merch, tickets, VIP experiences and official digital collectibles.
The $NAP Fan Token not only provided the club's fans with unprecedented engagement opportunities, but also allowed Napoli to connect with new audiences and millions of supporters abroad. Over 65% of Napoli's Fan Token holders are under 40 years old, and more than 30% are under 30. Napoli's Fan Token holders are spread across 103 different countries.
As part of SSC Napoli and Socios.com’s long-term vision to make the $NAP Fan Token a key pillar of the Club’s fan engagement strategy and digital ecosystem, $NAP will become an integral part of SSCN’s current Membership Program, supercharging the benefits for members and Fan Token holders alike.
Tommaso Bianchini, Chief Revenue Officer of SSC Napoli, commented: ‘This extension of our relationship with Socios marks an important milestone in Napoli's commitment to continue to innovate and embrace technological tools that can enhance the experience of its millions of fans and bring its global communities closer to the team. Web3 is one of the pillars of our strategy and we look forward to continuing to explore its enormous potential with the support and guidance of the leaders in this area in the Fan Token category.’
Alexandre Dreyfus, founder and CEO of Chiliz and Socios.com said: “We are delighted to be taking our long term partnership with SSC Napoli to the next level. In this new stage, the Club’s fans can look forward to more and enhanced opportunities to experience their passion for the team through the $NAP Fan Token, which will provide access to more rewards and experiences linked to the club as well as to the growing Chiliz dApp library where they will be able to access a wide range of exciting digital platforms.”
