- The long-term and exclusive partnership will see Napoli players feature in Sorare’s global fantasy football game, giving fans from across the world the chance to collect, trade and play digital cards of their favourite players
- The Partnership will expand Napoli’s international reach, engaging new fans globally and creating additional revenue streams.
Napoli & Paris, 18th July, 2022 – Sorare, the player-owned fantasy sports game leveraging non-fungible tokens, today announces an exclusive multi-year partnership with Napoli, one of Italy and Europe's top football club.
Fans, collectors and players from across the globe will now be able to collect, trade and play with digital cards from Napoli, home to iconic clubs and star players who will be available as digital cards on the Sorare game from the 2022-23 season, including all team players
The partnership will allow Napoli to grow their international reach by engaging new audiences of fans: gamers globally and international fans in markets such as America and Asia where Sorare is seeing rapid growth. It also brings a new revenue stream created through the establishment of a new game licensing category: non fungible token licensing.
Michael Melzer, Head of Business Development of Sorare, said:
“This partnership is another milestone on our journey to become the next sports entertainment giant. Napoli is a global footballing powerhouse and home to many of the most celebrated and iconic players in sports history. It is also home to some of the most passionate and enthusiastic fans in world football.”
Tommaso Bianchini, Chief International Development Officer of Napoli, said
"We’re delighted to have Sorare become one of our global sponsors; it's a step forward in the development of the club at both a national and an international level. We're always seeking opportunities to make the most of the latest technologies in order to improve the fan experience and help our clubs engage better with international audiences. We’re excited by the potential of this partnership and we're looking forward to the launch of the first cards ahead of the 2022/23 season."
Sorare combines digital collectibles with fantasy sports to bring fans closer to the game they love. Since it was founded in 2018, the company has experienced incredible demand and hypergrowth, reaching more than 2 million users around the world with 260 partnering sports organisations. Earlier this year, Sorare also launched its first partnership outside of football with Major League Baseball and unveiled Serena Williams as a board advisor and French international footballer Kylian Mbappé as an ambassador and social impact partner.
ABOUT
Founded in 2018, Sorare was created by sports fans for sports fans. Sorare is transforming online sports fandom and giving its community a new way to connect to the clubs and players that they love. Based in Paris and New York, Sorare is funded by a world-class team including Benchmark, Accel, Softbank, and footballers Kylian Mbappé, Gerard Piqué and Rio Ferdinand. See all licensed clubs on Sorare here.
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MEDIA CONTACTS
Napoli: [email protected]
Sorare: [email protected]
NOTE TO EDITORS
How the fantasy game works:
In Sorare, users, called Managers, create lineups consisting of 5 players: a goalkeeper, a defender, a midfielder, a forward, and one other outfield player.
Managers enter these lineups in different tournaments, each with their own entry requirements such as the age of the players or the region their club plays in.
