Rabona, a leading international sportsbook brand, has been named the Official Regional Betting Partner of SSC Napoli — the reigning champions of Italy and one of Europe’s most prestigious football clubs. This long-term partnership is set to commence on July, 2025.
The collaboration marks a significant alignment between two ambitious organizations, each known for their commitment to excellence, digital innovation, and loyal fan engagement. Following Napoli’s historic fourth Serie A title win in the 2024-25 season, this partnership comes at a high point for the club, offering Rabona access to one of the strongest brands in modern football.
“We are proud to welcome Rabona as SSC Napoli’s new European Betting Partner. This partnership marks an exciting chapter for our club, as it brings us even closer to the millions of Napoli fans across Europe”. Leonardo Giammarioli, Chief Global Business Officer SSC Napoli stated. “We’re particularly enthusiastic about the spirit of innovation Rabona brings, and we look forward to exploring creative and engaging activations together that reflect the passion and ambition of our club and supporters.”
For Rabona, the partnership is a chance to put its full digital toolkit to work — supporting a world-class club that’s eager to deepen its bond with fans. With powerful engagement tools, a tech-first mindset, and a passion for the game, Rabona is ready to deliver smart, high-impact solutions that match Napoli’s ambition — and bring real value to their community.
“We are genuinely excited about this partnership, it’s such a huge deal for us. Why? Because we’re fans too! Just look at the name of our brand. ‘Rabona’ refers to a unique football move, famously loved by the legendary Neapolitan captain. We are very happy to be able to share our digital solutions with Napoli’s supporters. Our mission is to connect fans with their idols, and we have all the tools. You’ll love our fresh ideas — from launching live streams with built-in interactivity to facilitating special moments IRL. Getting to bring the football community even closer is a dream come true.”
Together with SSC Napoli, Rabona is rolling out a suite of interactive experiences and activations designed to turn passive viewership into active engagement. These include:
- Real-time Q&A sessions with the players via interactive video streams
- Exclusive promotions and betting opportunities connected to club milestones
- Behind-the-scenes content and team insights distributed through Rabona and Napoli channels
- Localised campaigns tailored to European markets with strong fan engagement
This partnership also presents significant upsides for Rabona’s affiliate and business networks. Associating with SSC Napoli — a club with global recognition and on-field momentum — enhances Rabona’s credibility, boosts brand equity, and creates a powerful narrative for audience acquisition in competitive betting markets. With a growing presence in key global markets and a digital-first product offering, Rabona will use this collaboration to deepen engagement with football audiences across Europe, elevate its brand profile, and deliver measurable business outcomes.
Beyond customer-facing gains, the deal positions Rabona as a case study in how sports betting brands can engage with top-tier clubs in ways that create long-term business value. This partnership goes beyond banner space and impressions, focusing instead on technology-led brand-building that respects the integrity of sport while delivering measurable returns.
The collaboration arrives at a time when both parties are accelerating their growth. For Napoli, it’s about maintaining momentum and increasing international reach. For Rabona, it’s an opportunity to anchor its presence in football culture while scaling its operations with authenticity and precision.
This Partnership will help both parties to enter a new chapter defined by connection, creativity, and commercial potential.
Expressed through the slogan “Be Napoli. Play with Rabona,” the partnership celebrates the identity and passion of Napoli supporters, offering new ways to deepen their connection to the club they love.
Eager to find out more? Visit Rabona.com for full details.
