SGAM and SSC Napoli unveil new partnership
Naples, 14 July 2023
Following many successful years of collaboration with Napoli, principally the Lete brand appearing as the main sponsor on the Serie A champion’s shirts, SGAM and SSC Napoli are announcing a new partnership. This time it’s Acqua Sorgesana, another important part of SGAM’s portfolio, taking centre stage.
Sorgesana are becoming Napoli’s official water provider for the following two seasons and will be by the club’s side for all occasions, be it at training, in games and as part of the team’s nutritional plans, and will enjoy prominence on the pitch side advertising hoardings and at press conferences.
Nicola Arnone, president of SGAM, shared his thoughts on the new sponsorship deal: “We were more than ready to accept Napoli and Aurelio De Laurentiis’ offer back in 2005 when our brand joined forces with a club undergoing a rebirth. We’ve been alongside the club as they claimed their third Serie A title and expanded internationally. We’ve got a close bond with the club, the fans and the De Laurentiis family. That’s why we’re continuing with our partnership.”
For his part, Napoli president Aurelio De Laurentiis commented: “After 18 years working together we finally won a Scudetto with Lete on the front of our shirts. Today marks the dawning of a new era in our partnership and we’re delighted to have Acqua Sorgesana as the new protagonists. We’re convinced that this fruitful collaboration will last many more years and that we’ll achieve even more impressive feats together.”
Acqua Sorgesana, which contains natural oligomineral content, is a very pure and clear water, and is a market leader for two-litre bottles of mineral water.
The growing brand already appeared for three years as Bari's shirt sponsor.