SSC Napoli unveils “Tutto il Rosso di Napoli” (Naples in All Its Red), the club’s new third shirt for the 2026/27 season, made in collaboration with EA7.
In the year of the Centenary, which coincides with the 40th anniversary of Napoli’s first Scudetto win in the 1986/87 season, the club has chosen to bring back an iconic jersey linked to one of the most unforgettable chapters in SSC Napoli history.
However, the colour red is not just about memories. It is about a feeling that belongs to the people and only then to the team. It’s the symbol of greatness, something that continues to grow every day in the neighbourhoods, homes and voices of the people of Naples, “in a loving embrace between the blue sea and the warmth of a fiery peak.” While contemporary football creates increasingly flashy displays, Napoli tells the story of its roots and charts a course that remains unique and always unconventional.
The launch campaign, made in collaboration with PURO, produced by Luca Gardella and directed by Gabriele Savino, interprets the concept of Napoli Momentum through a language that combines the signature styles of videoclips and of documentaries. It is an authentic story that captures the human spirit and the deep roots of a city where football preserves a strong bond with everything that makes the people of this city feel like the “true protagonists of this life.”
The 2026/27 Third Match Shirt features a deep red background, enriched with details that give a contemporary twist to the club’s historic shirts. The ribbed collar and sleeve cuffs feature white and light blue striped inserts, while the contrasting side bar tacks enhance the side slits and the slightly rounded bottom hem.
The SSC Napoli and EA7 logos are displayed in an inverted position, as a tribute to Napoli’s shirts of the past. The inner collar features the “ceNto” logo, an exclusive detail dedicated to the club’s centenary, while the word “Partenopei” on the back of the neck celebrates the roots and pride of an entire city.
What is new this season is the NFC technology that has been integrated in the “Authentic” patch, which gives access to exclusive content dedicated to the SSC Napoli world.
The shirt’s technical structure is designed to guarantee high performance levels and the utmost comfort. The fabric emulates traditional knitting patterns, while the extremely light, elastic mesh in the back and in the inserts under the sleeves ensures breathability and freedom of movement. Its Regular Fit guarantees the right balance between comfort and performance.
The 2026/27 Third Shirt is available starting Tuesday in the official SSC Napoli stores, in the club’s official online store and authorised points of sale.
