SSC Napoli is delighted to present the new home and away kits for the 2025/26 season, with designs that serve to further reinforce the ties between the club’s identity and the cultural roots of the city.
We have chosen the new kit reveal – always one of the most highly anticipated moments of the season, this year with the added bonus of the Scudetto shield – to introduce a new aspect of our Proud to be Napoli motto: theatre.
Naples boasts one of the world’s most prestigious art and theatre traditions. Pulcinella’s mask, Totò, Eduardo Scarpetta, Raffaele Viviani, the De Filippo brothers… Neapolitan theatre continues to reinvent itself – and not just on the stage.
Our city is often described as an “open theatre” due to the theatrical disposition of Neapolitans, who display fervent emotions in times of joy and irreverent irony when confronted by heartache.
We start at Salone Margherita, in the centre of Galleria Umberto I, Italy's first café chantant, with verses recited by Danilo Rovani and a sequence shot. The choreography reveals the two jerseys that will be worn this season while a From Napoli to the world message in Neapolitan reminds us that Napule è viva... ancora! (Naples is always alive) – a concept reiterated in every detail of these SSC Napoli kits.
The club has collaborated with EA7 once again this season. The brand worked on the design for the two jerseys together with Valentina De Laurentiis and will be Napoli’s Global Technical Partner for the fifth year running.
"Following the manifesto we launched last season, we are continuing along the Proud To Be Napoli path, adding new elements that tell the story of our city and speak to the world,” explained SSC Napoli General Manager Business Area Tommaso Bianchini. “The age-old bond between Naples and theatre, together with the huge increase in international interest towards our culture, means we are able to break the mould in presenting our new shirts and use the Neapolitan language to underline our From Napoli to the world motto, which will continue to guide our activities. The details that embellish our new kits – and especially the away shirt – further strengthen the bond between club and city, interweaving the colours of Napoli with the cultural roots of Naples.”
“Naples is not just a city – it is a universal symbol of identity, pride and passion,” commented Leonardo Massa, MSC Group VP Southern Europe Cruise Division. “We are proud to continue sailing with the team on this new venture, renewing a partnership which brings together two examples of excellence that are capable of speaking to the world. We are bound together by core values – daily sacrifice, satisfaction in achieving goals, attention to detail in every choice – which tell our story and are the inspiration for our shared path. Once again this season, MSC Cruises will be alongside the team and the fans, helping Napoli to drive the passion, energy and colours of an incredible city towards new horizons.”
“Tying together SSC Napoli to the Sorgesana brand means continuing a story that blends authenticity, local development and international vision,” said SGAM S.p.A. President and CEO Nicola Arnone. “Naples is pure energy, a culture that is constantly renewing itself while remaining faithful to its roots. We share the club’s commitment to excellence and one’s origins and that is why we are proud to help spread a message of identity, passion and belonging. Water is life and Sorgesana is Naples: transparent, authentic, unmistakeable.”
2025/26 home jersey
The SSC Napoli home jersey for the 2025/26 season is an elegant nod to the Napoli tradition with a modern take and details that highlight its prestige. It features the tricolour Scudetto shield in the centre of the chest – a symbol of the 2024/25 league title won by the team – and a pattern with the iconic Napoleonic ‘N’ weaved into the material.
The V-neck collar has a white border which frames the elegant neckline and brings out the white on the sleeves. These details balance out the sky blue of the shirt. The sleeves provide a close but comfortable fit designed to enhance aerodynamics and freedom of movement. The back, beneath the collar, reads SSC Napoli.
The 2025/26 home shirt is the perfect combination of identity pride, sartorial elegance and sporting ambition. The tricolour shield is not just for decoration: it is the beating heart of a kit that celebrates victory and looks forward to the new season with purpose.
The addition of a fingerprint hologram at the bottom of the jersey makes the shirt even more unique and authentic.
2025/26 ‘Sand’ away jersey
The SSC Napoli 2025/26 ‘Sand’ away jersey is a contemporary homage to the city’s soul. Nine iconic elements of Neapolitan culture are depicted in the weave of the shirt, each embodying a unique aspect of Neapolitan identity: Pulcinella’s mask, a symbol of cunning, irony and the ability to deal with difficulties; the Sacred Heart, an expression of deep faith, gratitude and pursuit of protection; Monaciello, a magical and mysterious figure embodying the popular tradition of household sprites; a garlic head, a powerful talisman against evil; a curniciello, a traditional amulet to bring good luck and ward off evil; the Fountain of the Artichoke, a symbol of daily rebirth, resilience and urban beauty; San Gennaro, emblematic of the faith and strength of the Neapolitan people; the Ace of Wands, a representation of virility, energy and power; the eyes, a metaphor of vigilance, awareness and protection over the city.
The design is completed with a black-and-white marble floor, inspired by the three-dimensional geometric patterns of the monumental churches of Naples. This element recalls the sobriety and refinement of Neapolitan decorative art, which lends to the solemn, majestic feel.
Designed to combine style, performance and a sense of belonging, this jersey is not just an item of sports clothing – it is a visual narrative of Neapolitan culture, further emphasised by the writing on the back neck: Proud to be Napoli.
Authenticity is once again ensured by the addition of a fingerprint hologram at the bottom of the jersey.
The kits will be available from 19:26 CEST on Wednesday 16 July 2025 at the SSC Napoli online store and all official club stores. From Thursday 17 July, the new kits will be available for purchase through all the other channels. To coincide with the launch, the Napoli stores in Via Calabritto and Piazza San Domenico will remain open until 22:00 today.
