SSC Napoli and EA7 have unveiled the club’s new pre-match collection for the 2025/26 season, which will see its debut on Saturday 30 August at 20:45 CEST during Napoli’s match against Cagliari, the first competitive fixture of the season at the Stadio Maradona.
The brand-new pre-match kit, featuring SSC Napoli global training kit partner Coca-Cola’s logo, is a refined tribute to Neapolitan art, history and identity. Inspired by the geometric patterns of historic floors and enriched with vintage touches, it combines retro references with contemporary design. The dominant colours, white and light blue, create a harmonious play of contrasts that showcases the club's traditional colours and classic Neapolitan aesthetic.
The concept, a tribute to the Bourbon Residences of Campania, blends historical elegance with sporting modernity, creating a unique combination of fashion and football. The white is an allusion to marble, blended with the traditional Naples blue and embellished with golden touches that evoke the decorations of royal residences. The fluid and contemporary lines of the design are a reimagination of the lavishness of frescoes and mosaics in a sporty manner.
It is precisely because of this concept, and thanks to the cooperation of the City of Portici, the Metropolitan City of Naples and the University of Naples Federico II, that the pre-match kit presentation images were shot at the Royal Palace of Portici. Commissioned in 1738 by Charles III of Spain and Maria Amalia of Saxony, the palace is a jewel of the 18th-century Bourbon era overlooking Mount Vesuvius and the sea. It was a summer residence for the court, as well as a treasure trove of artifacts from Herculaneum and Pompeii, which made it a favourite stop on the Grand Tour. Since 1872 it has housed the Higher School of Agriculture, which went on to become the Faculty of Agriculture and now the Department of Agriculture of the University of Naples Federico II, also featuring the Musa Centre and its collections. Today the palace combines history, nature and research and remains a key a symbol of the culture and beauty of the Vesuvian area.
The pre-match collection will be on sale from 12:00 on 30 August 2025, on the official SSC Napoli online store and in all official club stores.
