Napoli, one of the most prestigious and popular football clubs in Italy and Europe, has just signed a new partnership deal with Radio Kiss Kiss, one of the most popular radio broadcasting stations in Italy: the two important brands were both first established in Naples, but they have since crossed those local boundaries, with the goal of offering fans exclusive content, new entertainment experiences and adopting ever-more innovative forms of communication.
SSC Napoli and Radio Kiss Kiss have announced the signing of a three-year partnership, thereby renewing a successful collaboration that began years ago and inaugurating a new chapter of mutual growth based on a shared vision: conveying and experiencing their passion for Napoli through a modern, national and international communication project.
In recent years, SSC Napoli has established itself as one of the most successful football clubs at both the national and European levels, winning two league titles, three Coppa Italia trophies and two Italian Super Cups, and consolidating a community made up of millions of fans across Italy and around the world. This growth has been intertwined with the journey of Radio Kiss Kiss which, over the past few years, has been growing constantly, reaching millions of people around the world every day.
To Radio Kiss Kiss, this partnership has been a very important strategic choice: binding its brand to one of the most prestigious, successful and popular football clubs in Italy means further strengthening its position, as they enhance its identity with the help of one of the most recognisable sports brands in the country.
This partnership is the result of two brands, both with their roots in Naples, coming together and sharing a vision that entails the whole of Italy and beyond. On the one hand, a club that represents an entire city, which has become one of the major football teams both in Italy and in Europe; on the other, Radio Kiss Kiss, which over a period of fifty years has grown and become one of the most important radio broadcasting stations in the country, while also preserving its bond with the city of Naples.
Thanks to this partnership, SSC Napoli and Radio Kiss Kiss will map out a shared journey that will prioritise fans, leverage the experience of the Stadio Diego Armando Maradona and much more, as well as write a consistent story of the season through the radio’s entire publishing ecosystem.
The main elements of this partnership are the following:
• Managing entertainment activities at the Stadio Diego Armando Maradona during SSC Napoli’s home matches, with their experienced DJs and entertainers;
• creating exclusive radio content dedicated to the Napoli world;
• developing original radio and digital content;
• special initiatives and activities dedicated to fans throughout the entire season;
• further projects that will be presented in the upcoming months.
This partnership is a major opportunity for those who love Napoli and the type of football the team play. To Radio Kiss Kiss, it is a way to consolidate everything they have achieved by working together with one of the best and most recognisable sports brands in Italy and Europe, thereby increasing their brand’s visibility even more across the entire country. To SSC Napoli, this collaboration means having a media partner that can reach millions of people every day through an integrated communication ecosystem.
Thanks to the experience gained in organising and providing the entertainment for major national events and to their ever-more integrated media ecosystem, Radio Kiss Kiss will provide the club with its know-how to offer exclusive content, new media formats and increasingly engaging experiences for fans.
Thanks to their extensive experience in film and television production, the owners of SSC Napoli will offer Radio Kiss Kiss all of the De Laurentiis family’s know-how in the showbusiness world.
Aurelio De Laurentiis, President of SSC Napoli: “We are happy to sign such an important agreement with Radio Kiss Kiss. This partnership will include initiatives in Naples and on the airwaves of Radio Kiss Kiss both in Italy and aborad.”
Fabio Roselli Tubelli, Chief Executive Officer of CN Media / Radio Kiss Kiss: “Being once again the official radio station of SSC Napoli with the name “Qui casa Calcio Napoli” (The home of Napoli football) is a great source of pride for us. Today Napoli has become one of the most prestigious and recognisable football clubs in Italy and Europe. It is one of the most successful teams of the past few years. Radio Kiss Kiss has millions of listeners across Italy and this partnership is a further milestone in the development of our brand. It brings together two brands with a very strong identity that share the same ambition.”
Thanks to this partnership, every home match will become an even more engaging experience. The entertainment in one of the temples of football, the Stadio Diego Armando Maradona, having the hosts of Radio Kiss Kiss, exclusive content, new media formats and dedicated initiatives will accompany fans before, during and after every game, thereby strengthening the sense of belonging to the great Azzurri family.
Over the upcoming months, SSC Napoli and Radio Kiss Kiss will present further initiatives and new projects that will enrich this partnership and involve the Azzurri community throughout the entire season.
Through this agreement, SSC Napoli and Radio Kiss Kiss have started writing a new chapter in their partnership. It is a project that has begun on the year of the club’s centenary and that brings together sport, news and entertainment through a media platform that generates value for both brands and accompanies millions of fans throughout the season.
