SSC Napoli and EA7 have unveiled their 2025/26 Halloween Kit, a new edition of the creative initiative launched by the club in 2023 with a shirt dedicated to poor souls tradition, one of the most authentic symbols of Neapolitan imagery. The new kit is the new chapter of that story, as it further explores the bond between sport, spirituality and popular culture.
The design features a skeleton in the middle, representing the eternal relationship between the living and the dead, a reference to the tradition of adopting anonymous souls as an act of mercy and remembrance. The skeleton consequently becomes the element linking the Neapolitan tradition of the dead and today’s imagery of Halloween, a celebration that is now widespread across the world, but also reinterpreted from a Neapolitan perspective. The sides and the bottom part of the shirt feature dusky woods with flying bats, which evoke a gothic atmosphere that merges with the city’s mystic soul.
The shirt pays tribute to popular piety and the invisible power of lasting traditions; it is a combination of past and present, a mix of identity and mystery.
The 2025 Halloween match shirt will be a special edition with a dedicated font for names and numbers; it will also come with a gym sack that will include the shirt’s dusky pattern.
Apart from the standard version, there will also be a Junior Kit, designed for our younger fans. Both can be purchased at the SSC Napoli stores (Via Calabritto, Piazza San Domenico, Central Station and Centro Commerciale Campania), on our official online store, official retailers and on Amazon.
