Napoli, 30th September 2025
SSC Napoli takes a significant step forward in innovation and fan engagement with the launch of the Napoli Immersive Experience, the first immersive experience ever created by a football club in Italy. The experience will take place inside the new official store of SSC Napoli, located in Piazza San Domenico, right in the heart of Naples
This initiative reinforces the club’s commitment to digital transformation and its mission to offer thrilling, accessible experiences for all ages, creating new ways for fans to experience Napoli beyond matchdays.
Powered by the cutting-edge LTVR (Live & Time Virtual Reality) technology, visitors will be able to virtually fly through iconic areas of the club, become avatars of their favourite players, and explore the history and identity of SSC Napoli through emotional and interactive content.
The experience is shared and dynamic, allowing multiple participants to interact in real time, a new and engaging way to share the Azzurri passion with families, tourists, and fans of all generations.
The Napoli Immersive Experience will be seamlessly integrated into the store visit, enriching it with a unique digital and immersive layer.
The project is developed in collaboration with Bstadium, an international company specialising in innovative fan engagement experiences, already partnering with top clubs such as Real Madrid, Manchester City, Benfica, and Atlético de Madrid.
Bstadium, a partner of the Club, reaffirms its role as a promoter of innovative experiences that combine technology and sport. The immersive experience offers is based on LTVR technology, a unique advancement on the international stage that sets new standards for connectivity and interaction. Thanks to next-generation connectivity, ensuring stability and low latency even in environments with a high number of connected devices, Bstadium guarantees a smooth and high-performing experience. In addition, the integration of an advanced multi-user framework allows hundreds of people to take part in the same activity simultaneously, in a synchronized and highly engaging way. Finally, the use of Europe’s most advanced graphics makes it possible to achieve an unprecedented level of visual quality and realism, redefining the potential of virtual reality applied to the world of sports.
Tommaso Bianchini, General Manager – Business Area at SSC Napoli:
“We are proud to launch a unique immersive reality project in Italy, and we are especially delighted to do so in the heart of Naples. Our goal is to further engage and entertain our fans, and we are confident that at the San Domenico Store people from all over the world, united by their passion for Napoli, will come together”.
Joaquín Martínez, CEO of Bstadium:
“We are proud to partner with SSC Napoli on this unique project in Italy. We believe this immersive journey represents a new way to experience sports passion interactive, emotional, and truly shared”.
The Napoli Immersive Experience will be inaugurated today, 30th September 2025, and tickets will be available for purchase at the following link
